OIC Expands Options Education Program in 2014
For The Options Industry Council (OIC), 2014 was a busy year. Enhanced digital offerings and new partnerships have allowed OIC to reach more investors and advisors than ever before.
In January, OIC released its first mobile app for iOS devices, making educational content available on-the-go. The free app offers mobile options courses, an interactive strategy section and connection to the Investor Services live help center. In addition to new mobile offerings, OIC expanded its video library on YouTube with the Options Glossary Illustrated, an ongoing video series of short, animated clips that explain basic options terms and key concepts. Launched in 2013, OIC's YouTube channel continues to build channel views and houses more than 20 videos. The OIC Webinar Series, which is also available on YouTube, is averaging 600 registrants per event in 2014, nearly double 2013's turnout. OIC's social media platforms also saw significant audience growth this year, showing a 160% increase in total audience year-to-date.
Expanding the reach of the Options Education Program through international partnerships was also a key priority. In 2014, OIC entered into educational partnerships with The Shanghai Stock Exchange, China Futures Association and Saxo Bank. These partnerships will help OIC continue to grow its audience and more efficiently provide options education to the global marketplace.
Other program highlights included the founding of the Advisor Leadership Council to grow awareness of the use of exchange-listed options among financial advisors and to recognize leaders within the financial advisor community. Also on this front, OIC published new research on financial advisors' use of options. The study was conducted by Bellomy Research and found that options use by financial advisors increased 13% since the inaugural study in 2011. Results will be used to educate advisors on how options can better serve their clients and business.
For over 20 years OIC has been a leading source for options education. OCC recognizes the important role OIC plays in providing education for investors and advisors on the responsible use of options and will continue to support and lead its program.
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